Discount not showing even if the customer has been tagged for the discount group

Question: I have properly tagged a customer to the appropriate discount group but when he tried to buy an item, the wholesale discount did not show. What could be happening?

Answer: There may be some explanation but one of the most possible reasons for the wholesale discount not showing even if the customer is properly tagged is that the customer has not logged in first. Make sure that the customer has logged in before purchasing items from your store so that the wholesale discount will be applied until he completes the order.